9/6/2023 0 Comments Boots on the ground cod![]() ‘Sell-through’ means sales that went all the way to the consumer.Īctivision CEO Eric Hirshberg was understandably pumped about the sales. ‘Sell-in’ means copies sold to retailers, but not consumers. Sometimes we see ‘sell-through’ or ‘sell-in’ terms tossed around in press releases. Meaning sales to the customer, not just the retailer. These are sell-through numbers too according to Activision. In just three days, the newest entry into the franchise netted over $500 million in worldwide sales. Today, Activision announced Call of Duty: WW2 sold twice as many units at launch compared to last year’s Infinite Warfare. COD: WW2 sales are off to a roaring start. Call of Duty’s boots-on-the-ground gameplay wasn’t the only throwback for the franchise.
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